Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company’s Sora video generation tool, in a licensing deal that the two companies announced on Thursday.

At the same time, Disney went after Google, demanding the tech company stop exploiting its copyrighted characters to train its AI systems.

The OpenAI agreement makes the Walt Disney Co. the first major content licensing partner for Sora, which uses generative artificial intelligence to create short videos.

Under the three-year licensing deal, fans will be able to use Sora to generate and share videos based on more than 200 Disney, Marvel, Pixar and Star Wars characters.

Disney and OpenAI said they are committed to responsible use of AI that protects the safety of users and the rights of creators.

“This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity and help works reach vast new audiences,” OpenAI CEO Sam Altman said.

Disney CEO Robert Iger said the deal will “extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works.”

As part of the deal, some user-generated Sora videos will be made available on the Disney+ streaming service.

Disney will also become a “major customer” of OpenAI and use its technology to build new products, tools, and services. It will also roll out ChatGPT for employees.

Children’s advocates, however criticized the move. Josh Golin, executive director of Fairplay, said Disney’s decision to partner with OpenAI “is a betrayal of countless children around the world who adore Mickey Mouse, Frozen and Toy Story. OpenAI claims children are prohibited from using Sora, yet here they are luring young kids to their platform using some of their favorite characters.” Disney, he added, is “aiding and abetting OpenAI’s efforts to addict young children to its unsafe platform and products.”

Also Thursday, Disney sent Google a cease and desist letter, demanding that the tech company stop using Disney content without permission to feed and train its AI models.