Correspondent photo / Sean Barron Rob Matvey, who co-owns Edinburg, Pa.-based 3D’s Produce Farm & Greenhouse, arranges a variety of plants he and his wife, Stephanie Matvey, were selling Sunday during the 11th annual Hubbard Farmers Market at the Roosevelt Student Wellness Center. The markets will be set up each Sunday through Sept. 28 at the site.

HUBBARD — Jeanice Ferris Britvich is proud that her family’s business continues to expand, thrive and grow — perhaps as much as what it sells.

“The farm was founded in 1914, and my dad has been selling produce since 1975,” Ferris Britvich said, referring to her father, Frank Ferris, and the family’s 300-acre farm in New Wilmington, Pa.

Ferris spent part of Sunday following in her father’s footsteps, because she also was selling a medley of healthful items during the 11th annual Hubbard Farmers Market at the Roosevelt Student Wellness Center, 110 Orchard Ave. SE.

Sunday’s setup was the first of 13 such markets that will take place 10 a.m. to 2 p.m. July 13, 20 and 27; Aug. 3, 10, 17, 24 and 31; and Sept. 7, 14, 21 and 28.

Ferris Farm Produce sells a wide array of fruits and vegetables such as sweet corn and much more. This year, the farm has expanded to selling value-added goods, said Ferris Britvich, who took over its operation in 2009. She also makes good use of what doesn’t sell — largely by avoiding a certain “W” word.

“I hate waste,” Ferris Britvich said, adding that much excess merchandise is jarred, reprocessed or sent to area food banks.

Ferris Farm Produce, which sets up at many farmers markets from May to the end of October, also has recently begun manufacturing farm equipment, Ferris Britvich said. She added that the business will be hosting a peach festival 11 a.m. to 4 p.m. July 26 and 27 at the farm, 83 Ferris Road, New Wilmington.

Sunday’s gathering featured more than 30 local and regional vendors, including four returning farmers: Cresswells’ Produce and Lengel Brothers Farm and Market, both in Mercer, Pa.; 3D’s Produce Farm & Greenhouse in Edinburg, Pa.; and Ferris Farm Produce.

The number of vendors could double across the summer season, Daniel Bancroft, market manager, noted. Merchandise for sale includes everything from produce to fresh-cut flowers to baked goods, he said, adding that the gatherings began this month mainly because many farmers are growing more summer than spring crops.

A sample of businesses included Abby’s Kitchen, Husk Kees Bakery, D&R Popcorn Expressions, Maria Amicucci Studios, Sweet Tooth to Go, Village Farmacy and B’s Bees Raw Honey.

Sunday also marked the first time the market has been at the wellness center, which is largely the result of a strong partnership between the two entities, and thanks to the Hubbard Youth Coalition, Bancroft explained. Previously, it had been set up next to the Eagle Joint Fire District near state Routes 616 and 304.

“This is the beginning of the produce season, so in the next few weeks, we will have a larger array,” said Rob Matvey, who, along with his wife, Stephanie Matvey, runs 3D’s Produce Farm & Greenhouse in Edinburg, Pa.

On Sunday, the couple had for sale zucchini, yellow squash, onions and a few herbs, along with plants such as petunias, oregano, parsley, sage, thyme and stevia, a variety native to South America that is commonly used as a sweetener.

Matvey, who started the business about 25 years ago and has been a regular fixture at the Hubbard Farmers Market, lamented that 3D’s Produce had struggled a bit because of a cool and wet May, but has gained some ground over the past several weeks. In addition, it didn’t take long for temperatures to catapult from the 60s to the low and mid-90s, complemented with warm nights, he observed.

Also, the business’s menu includes canned beets and peppers, a line of Everglade seasonings and more than 60 types of vegetables, Matvey continued.

For some, such as Kaillie Parrilla of Hubbard, the farmers market resembled a family affair. She spent time perusing through a basket of colorful T-shirts as her 3-year-old twin daughters, Joey and Harley, along with Everleigh, 5, tagged along.

For her part, Parrilla bought baked goods as well as peanut butter cookies for the girls, she said.

Providing the musical entertainment Sunday was Paulette “The Uke-Kool Lady,” who played her ukulele and sang.