A locally owned car wash operation with 13 locations in Mahoning, Trumbull and Geauga counties unveiled its new name this week.

The former Auto Spa Ohio chain has rebranded to become Super Suds Auto Spa.

Company representative Abigale Blashinsky said Wednesday the move “represents a long-term strategic vision to unify all locations under one bold, recognizable identity.”

While Auto Spa Ohio LLC has been locally owned and operated for more than 25 years, Blashinsky said that only the name has changed.

“This transition is about the growth and clarity of our brand with deep roots in the community,” said Blashinsky, the company’s director of marketing. “We operated locations under variations of the Auto Spa name for years, and we often placed the town name in front of the name Auto Spa.

“Moving forward, Super Suds Auto Spa will unify our brand across all locations while maintaining the same local ownership, leadership, and operating team our customers already know.”

The brand rollout will continue in the spring with updated street signage, refreshed marketing and continued investment in equipment and technology across the region.

“Our goal is simple,” Blashinsky said. “Deliver a consistent, high-quality wash experience across every location while continuing to invest back into the communities we serve.”

Its Canfield location, which is being remodeled, will open in early March.