The Cafaro Company on Wednesday announced the appointment of Esther Buschau as the organization’s chief marketing officer effective immediately.

In a news release, the company said the move underscores Cafaro’s commitment to driving growth and innovation as it continues to strengthen its middle market dominance nationwide.

In her role as CMO, Buschau will lead the organization’s strategic marketing initiatives, including the enhancement of the legacy Cafaro brand. She will oversee the evolution of the firm’s marketing function to align brand strategy with the company’s vision, support business objectives across all markets and elevate brand storytelling to attract new tenancy. Buschau will report to co-Presidents William A. Cafaro and Anthony Cafaro Jr.

“We’re excited to have Esther take on the role of chief marketing officer,” William A. Cafaro said. ” It’s an important step in advancing our brand development and driving growth across all sectors of our business.

“Esther brings a thorough understanding of our corporate culture and family values, along with an intense passion for innovation, building relationships, and caring for our tenants and the communities we serve.”

Buschau has more than two decades of experience in the shopping center industry, spanning both the public and private sectors. A native of British Columbia, Canada, she joined Cafaro in November 2000 as a regional marketing director. In February 2003, she was promoted to director of corporate marketing, where she oversaw the portfolio’s field marketing efforts, campaign development and B2B marketing.

“For 25 years, I’ve had the privilege of driving transformative change and building relationships for Cafaro properties,” she said. “I look forward to bringing focus to the brand strategy, supporting the leasing function and exploring new marketing opportunities during this exciting time.”