Amazon scraps partnership with surveillance company after backlash over Super Bowl ad
The Associated Press
Amazon’s smart doorbell maker Ring has terminated a partnership with police surveillance tech company Flock Safety.
The announcement follows a backlash that erupted after a 30-second Ring ad that aired during the Super Bowl featuring a lost dog that is found through a network of cameras, sparking fears of a dystopian surveillance society.
But that feature, called Search Party, was not related to Flock. And Ring’s announcement doesn’t cite the ad as a reason for the “joint decision” for the cancellation.
Ring and Flock said last year they were planning on working together to give Ring camera owners the option to share their video footage in response to law enforcement requests made through a Ring feature known as Community Requests.
Flock reiterated that it never received Ring customer videos — and that ending the planned integration was a mutual decision that allows both companies to “best serve their respective customers.” In a statement, Flock added that it “remains dedicated to supporting law enforcement agencies with tools that are fully configurable to local laws and policies.”
Flock is one of the nation’s biggest operators of automated license-plate reading systems. Its cameras are mounted in thousands of communities across the U.S., capturing billions of photos of license plates each month. The company has faced public outcry amid the Trump administration’s aggressive immigration enforcement crackdown. But Flock maintains that it does not partner with Immigration and Customs Enforcement, or contract out with any subagency of the Department of Homeland Security for direct access to its cameras. The company paused pilot programs with Customs and Border Protection and Homeland Security Investigations last year.
Still, Flock says it doesn’t own the data captured by its cameras; its customers do. So if a police department, for example, chooses to collaborate with a federal agency like ICE, “Flock has no ability to override that decision,” the company notes on its website.
