FILE - Hulk Hogan fires up the crowd between matches at WrestleMania 21 at the Staples Center in Los Angeles, April 3, 2005. (AP Photo/Chris Carlson, File)

CLEARWATER, Fla. — Hulk Hogan, a mustachioed, headscarf-wearing icon in professional wrestling who turned the sport into a massive business and cultural touchstone, died Thursday at 71, Florida police said.

Hogan was pronounced dead at a hospital after authorities in Clearwater responded to a morning call about a cardiac arrest, police said.

“There were no signs of foul play or suspicious activity,” Maj. Nate Burnside told reporters.

Hogan, whose real name was Terry Bollea, was perhaps the biggest star in WWE’s long history. He was the main draw for the first WrestleMania in 1985 and was a fixture for years, facing everyone from Andre The Giant and Randy Savage to The Rock and even company chairman Vince McMahon.

He won at least six WWE championships and was inducted into the WWE Hall of Fame in 2005.

“One of pop culture’s most recognizable figures, Hogan helped WWE achieve global recognition in the 1980s. WWE extends its condolences to Hogan’s family, friends, and fans,” WWE said.

“Hulkamania,” as the energy he created was called, started running wild in the mid-1980s and pushed professional wrestling into the mainstream. He was a flag-waving American hero with the horseshoe mustache, red and yellow gear and massive arms he called his “24-inch pythons.”

Hogan was also a celebrity outside the wrestling world, appearing in numerous movies and television shows, including a reality show about his life on VH1, “Hogan Knows Best.”

In recent years, Hogan added his celebrity to politics. At the 2024 Republican National Convention, he merged classic WWE maneuvers with then-candidate Donald Trump’s rhetoric to passionately endorse him for president.

“Let Trumpamania run wild brother! Let Trumpamania rule again! Let Trumpamania make America great again!” Hogan shouted into the raucous crowd.

He ripped off a T-shirt emblazoned with a picture of himself on a motorcycle to reveal a bright red Trump-Vance campaign shirt underneath. Trump stood to applaud the move.

Hogan lately began to invest in alternatives to theatrical, professional wrestling, announcing plans in April to serve as the first commissioner for the Real American Freestyle organization, which describes itself as “the first unscripted pro wrestling” leagues in the world. The first event is Aug. 30 at Cleveland State University.

“The idea was so exciting that I get a chance to be involved with all these young people and help guide them in any way, especially to make them huge stars and create a future for them,” Hogan said. “People might be surprised, but wrestling is wrestling, brother.”

Hogan first became champion in what was then the World Wrestling Federation in 1984, and pro wrestling took off from there. His popularity helped lead to the creation of the annual WrestleMania event in 1985, when he teamed up with Mr. T to beat “Rowdy” Roddy Piper and “Mr. Wonderful” Paul Orndorff in the main event.

He slammed and beat Andre the Giant at WrestleMania III in 1987, and the WWF gained momentum. His feud with the late “Macho Man” Randy Savage – perhaps his greatest rival — carried pro wrestling even further.

Hogan was a central figure in what is known as the Monday Night Wars. The WWE and World Championship Wrestling were battling for ratings supremacy in 1996. Hogan tilted things in WCW’s favor with the birth of the Hollywood Hogan character and the formation of the New World Order, a villainous stable that put WCW ahead in the ratings.

He returned to the WWE in 2002 and became a champion again. His match with The Rock at WrestleMania X8, a loss during which fans cheered for his “bad guy” character, was seen as a passing of the torch.

Hogan was perhaps as well known for his larger-than-life personality as he was his in-ring exploits. He was beloved for his “promos” — hype sessions he used to draw fans into matches. He often would play off his interviewer, “Mean” Gene Okerlund, starting his interviews off with, “Well, lemme tell ya something, Mean Gene!”

He crossed over into movies and television as well. He was Thunderlips in the movie “Rocky III” in 1982.

In 2016, a Florida jury awarded Hogan $115 million in a lawsuit against Gawker Media and then added $25 million in punitive damages. Hogan sued after Gawker in 2012 posted a video of him having sex with his former best friend’s wife. He contended the post violated his privacy.

Hogan smiled and wore black throughout the three-week trial.

“Everywhere I show up, people treat me like I’m still the champ,” he said of the support from fans.

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White reported from Detroit. AP writer Safiyah Riddle contributed from Montgomery, Alabama.