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Gray Areas: Looking for a concert bargain takes patience

Buying concert tickets never was “easy.”

Those of a certain age have stories of waiting for hours, even overnight, to be at the front of the line at Ticketron in hopes of scoring seats to an in-demand show before it sold out.

Computers and online ticketing eliminated that experience, probably for the better (I’m too old to be camping out on a sidewalk).

Now the obstacles are different. Much has been written about the scourge of “dynamic pricing,” ever-shifting ticket costs based on demand.

The motivation behind it is understandable — artists and their management see what tickets sell for on the secondary market and rightly question why some third party should make that profit and not the performer who commands that price.

But for the consumers — who are willing to fork over more than a day’s pay to see a favorite act and then watch that ticket price jump to more than a week’s pay in a flash — that sticker shock can be frustrating and angering.

The flipside is that artists and promoters often miscalculate demand or, more likely, decide to get the max from the fans who have to see the act and worry about selling the rest of the tickets later.

For those shows that aren’t an immediate sellout, it’s become a game of chicken: buy now or wait and see if the price drops? Thanks to my job, I avoid many of these headaches.

For shows I’m writing about, it’s a matter of asking a promoter or venue for tickets and hoping they say yes. But I also go see a lot of shows when I’m not on the clock, so I have plenty of firsthand experience.

Last month I wanted to go see Ryan Adams at the Goodyear Theater in Akron, but the price was higher than I wanted to pay, so I decided to wait. And wait. And wait.

Sure enough, a couple of days before the show I got a single seat on StubHub on the floor about a dozen rows from the stage for about 60 percent of the original price.

Then a few hours before the show, I discover the seller canceled the transaction.

After navigating the hell of AI customer service, I chat online with what I think was a human, who tells me StubHub “probably” can provide an alternate ticket, but they can’t guarantee it until less than an hour before showtime.

Considering I live about an hour from Akron, I wasn’t going to start my drive without a guaranteed ticket and without knowing the location of that ticket. So I asked for a refund.

My wife wanted to see Cyndi Lauper on what is being billed as a final tour. When I looked at the ticket map months ago, there wasn’t a seat in the pavilion for less than $99, but there were A LOT of tickets still available. Once again it was the waiting game.

Prices didn’t drop much on secondary sites like StubHub and Seat Geek, but the Ticketmaster prices slid.

On Monday I pulled the trigger — a pair of tickets in the pavilion, toward the back but in center for $67.50 including fees. So it was at least a third less than the seat would have cost me in May.

Of course, it’s Wednesday morning as I write this and a pavilion seat now can be had for $57.50. Did I bite too early?

Maybe, but I’m happy with the price I paid, and I can see the ticket right now on my phone.

Not dealing with a secondary seller, I shouldn’t have a repeat of the Ryan Adams experience.

Hopefully, the only thing I’ll have to rant about after the concert is the nightmarish Blossom Music Center exiting traffic.

Andy Gray is the entertainment editor of Ticket. Write to him at agray@tribtoday.com

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