Buick breaking from tradition
The consumer's perception of a vehicle - especially in terms of styling - is a powerful factor when making a buying decision. Buick is keenly aware of this, and is taking a bold step to boost market appeal. Its solution is a fresh design approach that's making people ask: "Is that a Buick?"An aggressive advertising campaign, entitled "Is That a Buick?", shows puzzled onlookers not being able to identify a new Buick Encore. The automaker's marketing and design gurus are saying, if people are questioning whether vehicles in the current lineup are Buicks, then they certainly will be ...