Lordstown Motors names first brand spokesperson

LORDSTOWN — College football national champion, Heisman Trophy winner and the No. 1 pick in the 2020 NFL draft Joe Burrow has partnered with Lordstown Motors Corp. to be the startup’s first brand spokesman.

Burrow, quarterback for the 1-3-1 Cincinnati Bengals, will help the electric truck company launch its “Work for it” promotional campaign for the Endurance pickup.

“When we were looking for a spokesperson for the Endurance, we looked long and hard and when we saw Joe and what he represents, what he stands for, what he’s all about is what we’re all about, hard work, endurance,” said Lordstown Motors CEO Steve Burns in a video released Tuesday.

“We’re both in our rookie year, but we both worked to put us in a position to do really well in our first year, so it’s just a perfect fit,” Burns said.

Burns said Lordstown Motors and Burrow represent the same set of values — high spirit, desire to win and work ethic. Also both have a “heart for sustainability, for helping the plant, leaving it better than when we got here.”

The company plans to begin production of the commercial fleet truck in early 2021 with initial deliveries targeted for the second half of the year. Officials hope to ramp production up to 100,000 by 2024. So far, there are 40,000 preorders, which equals about $2 billion in revenue barring any cancellations or delays.

A rolling prototype of the truck debuted in June at the company’s headquarters and production facility, the former General Motors assembly complex in Lordstown.

The company continues to retool the massive plant to produce the truck. Next week stockholders of Diamond Peak Holdings Corp. will vote on merging the special purpose acquisition company with Lordstown Motors, a move that will inject hundreds of millions of dollars of new investment into the company and take it from private to public.

Burrow, a native of Athens, was the 2019 Heisman Trophy winner as the signal caller at LSU, where he starred for two years after starting his college career at Ohio State University. He has degrees from both schools and in both seasons at LSU, he was named to the Southeastern Conference’s academic honor roll.

Burrow founded the the Joe Burrow Hunger Relief Fund to give supplemental and emergency food help to residents of Athens County in southern Ohio. The fund, which supports the Athens County Food Pantry, was developed in response to the thousands of gifts inspired by his Heisman acceptance speech, matched dollar-for-dollar by the Foundation for Appalachian Ohio.

In the partnership with Lordstown Motors, the fund will be further equipped with the funds and other innovative resources to address hunger and poverty.

Said Burrow, the Lordstown Motors team is “putting in a tremendous amount of hard work to achieve some very lofty goals, and that certainly resonated with me and how I approach my job every day.”


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