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CUPERTINO, California (AP) -- Apple on Wednesday unveiled its latest generation of iPhones, including a widely anticipated foldable version called Duo.
The company's new CEO, John Ternus, who took over from Tim Cook on Sept. 1, introduced the latest lineup at the company's Cupertino, California headquarters.
After cycling through other updates to the iPhone, the Apple Watch and AirPods, Ternus told the audience inside the Steve Jobs Theater that "actually there is one more thing," in a nod to the trademark phrase from Jobs that the company's legendary late founder himself borrowed from the 1970s detective show "Columbo."
The foldable phone has the "largest display ever on an iPhone, yet fits into your pocket," Ternus said.
The phone opens to a 7.6 inch display that is 80% larger than the newest iPhone 18 Pro. It will let people use an Apple Pencil on the phone, a capability previously reserved for iPad users. Duo, Ternus said, "will redefine the experience of using a foldable phone."
The Duo lets users split the screen to use two different apps on the device, or two windows of the same website for things like comparison shopping. With a starting price of $1,999, it is the most expensive iPhone yet.
The Duo "was always going to eclipse Apple's other announcements at the event," said Ben Wood, chief analyst at CCS Insight. "The device adds a distinctive new design to the iPhone lineup and marks the company's entry into the niche foldable smartphone category."
Wood said that while there is certain to be demand for the Duo, which costs less than some analysts had anticipated, foldables still account for less than 5% of the overall smartphone market.