Gen Z hits the seas for vacation
Picture the classic cruise passenger with a deck chair, ocean view and a formal dinner by 6 p.m. That image clashes with a harder set of numbers: 76% of Gen Z travelers who have already been on a cruise plan to do it again, and the industry knows it. Cruise lines are overhauling itineraries, forging sport partnerships and rethinking who they’re building for because the youngest generation of travelers has arrived at sea, and they’re not leaving. The demographic change goes well beyond one age group. According to Cruise Lines International Association, or CLIA, global cruise ...