MILAN (AP) — Giorgio Armani, the iconic Italian designer who turned the concept of understated elegance into a multibillion-dollar fashion empire, died Thursday, his fashion house confirmed. He was 91.

Armani died at home, “peacefully, surrounded by his loved ones,” the fashion house said. “Indefatigable to the end, he worked until his final days, dedicating himself to the company, the collections and the many ongoing and future projects.”

Armani, one of the most recognizable names and faces in the global fashion industry, missed Milan Fashion Week in June 2025 for the first time during the previews of Spring-Summer 2026 menswear to recover from an undisclosed condition.

He was planning a major event to celebrate 50 years of his signature Giorgio Armani fashion house during Milan Fashion Week this month.

A public viewing will be held in the Armani Theater where he unveiled his ready-to-wear collections on Saturday and Sunday. The funeral will be held privately, and no details were released.

Condolences and remembrances poured in from political leaders and other Milan fashion designers.

“The world lost a giant today. He made history and will be remembered forever,” said Donatella Versace, whose late brother Gianni Versace was a stylistic rival of Armani in the 1990s.

Julia Roberts, who memorably wore an oversized Armani suit to the 1990 Golden Globes, posted a photo of the pair together with the text: “A true friend. A Legend,” followed by a broken heart emoji.

Italian Premier Giorgia Meloni, who often dressed in Armani’s business attire, remembered the designer for his “elegance, sobriety and creativity,” and said he was “a symbol of the best Italy.”

Starting with an unlined jacket, a simple pair of pants and an urban palette, Armani put Italian ready-to-wear style on the international fashion map in the late 1970s, creating an instantly recognizable relaxed silhouette that has propelled the fashion house for half a century.

From the executive office to the Hollywood screen, Armani dressed the rich and famous in classic tailored styles, fashioned in supersoft fabrics and muted tones. His handsome black tie outfits and glittering evening gowns often stole the show on award season red carpets.

At the time of his death, Armani had put together an empire worth over $10 billion, which along with clothing included accessories, home furnishings, perfumes, cosmetics, books, flowers and even chocolates, ranking him in the world’s top 200 billionaires, according to Forbes.

The designer also owned several bars, clubs, restaurants and his own basketball team, Olympia Milano. Armani opened more than 20 restaurants from Milan to Tokyo since 1998, and two hotels, one in Dubai in 2009 and another in Milan, in 2010.

Armani style began with Giorgio Armani himself, from the penetrating blue eyes framed in a permanent tan and early-age shock of silver hair, to the trademark dark trousers and T-shirt work clothes and the minimalist decoration of his private homes.

Armani’s fashion vision was that of easygoing elegance where attention to detail made the difference.

“I design for real people. There is no virtue whatsoever in creating clothes and accessories that are not practical,” he liked to say when asked to identify his clientele.

In conversation, the designer’s disarming smile and exquisitely mild manners belied the tough businessman underneath, who was able to turn creative talent into a fashion empire worth over $10 billion. Never a merger nor a sale, Re Giorgio (King George) as the Italians call him, was always his own boss.

Born July 11, 1934, in Piacenza, a small town south of Milan, Armani dreamed of becoming a doctor before a part-time job as a window decorator in a Milan department store opened his eyes to the world of fashion.

In 1975, Armani and his partner Sergio Galeotti sold their Volkswagen for $10,000 to start up their own menswear ready-to-wear label. Womenswear followed a year later.

The symbol of his new style was the liningless sports jacket, which was launched in the late 1970s and became an instant success from Hollywood to Wall Street. The designer paired the jacket with a simple T-shirt, an item of clothing he termed “the alpha and omega of the fashion alphabet.”

The Armani suit soon became a must in the closet of the well-heeled man. And for women, the introduction of the pantsuit in the executive workroom was all but revolutionary. Dubbed the “power suit” with its shoulder-padded jacket and man-tailored trousers, it became the trademark of the rising class of businesswomen in the 1980s.