LOS ANGELES (AP) — Wink Martindale, the genial host of such hit game shows as “Gambit” and “Tic-Tac-Dough” who also did one of the first recorded television interviews with a young Elvis Presley, has died. He was 91.

Martindale died Tuesday at Eisenhower Health in Rancho Mirage, California, according to his publicist Brian Mayes. Martindale had been battling lymphoma for a year.

“He was doing pretty well up until a couple weeks ago,” Mayes said by phone from Nashville.

“Gambit” debuted on the same day in September 1972 as “The Price is Right” with Bob Barker and “The Joker’s Wild” with Jack Barry.

“From the day it hit the air, ‘Gambit’ spelled winner, and it taught me a basic tenant of any truly successful game show: KISS! Keep It Simple Stupid,” Martindale wrote in his 2000 memoir “Winking at Life.” “Like playing Old Maids as a kid, everybody knows how to play 21, i.e. blackjack.”

“Gambit” had been beating its competition on NBC and ABC for over two years. But a new show debuted in 1975 on NBC called “Wheel of Fortune.” By December 1976, “Gambit” was off the air and “Wheel of Fortune” became an institution that is still going strong today.

Martindale bounced back in 1978 with “Tic-Tac-Dough,” the classic X’s and O’s game on CBS that ran until 1985.

“Overnight I had gone from the outhouse to the penthouse,” he wrote.

He presided over the 88-game winning streak of Navy Lt. Thom McKee, who earned over $300,000 in cash and prizes that included eight cars, three sailboats and 16 vacation trips. At the time, McKee’s winnings were a record for a game show contestant.

“I love working with contestants, interacting with the audience and to a degree, watching lives change,” Martindale wrote. “Winning a lot of cash can cause that to happen.”

Martindale wrote that producer Dan Enright once told him that in the seven years he hosted “Tic-Tac-Dough” he gave away over $7 million in cash and prizes.

Martindale said his many years as a radio DJ were helpful to him as a game show host because radio calls for constant ad-libs and he learned to handle almost any situation in the spur of the moment. He estimated that he hosted nearly two dozen game shows during his career.

Martindale wrote in his memoir that the question he got asked most often was “Is Wink your real name?” The second was “How did you get into game shows?”

He got his nickname from a childhood friend. Martindale is no relation to University of Michigan defensive coordinator Don Martindale, whose college teammates nicknamed him Wink because of their shared last name.

Born Winston Conrad Martindale on Dec. 4, 1933, in Jackson, Tennessee, he loved radio since childhood and at age 6 would read aloud the contents of advertisements in Life magazine.

He began his career as a disc jockey at age 17 at WPLI in his hometown, earning $25 a week.

After moving to WTJS, he was hired away for double the salary by Jackson’s only other station, WDXI. He next hosted mornings at WHBQ in Memphis while attending Memphis State. He was married and the father of two girls when he graduated in 1957.

His first network hosting job was on NBC’s “What’s This Song?” where he was credited as Win Martindale from 1964-65.

He later hosted two Chuck Barris-produced shows on ABC: “Dream Girl ’67” and “How’s Your Mother-in-Law?” The latter lasted just 13 weeks before being canceled.