Freedom to ski
Warren native publishes magazines in Colorado
Warren native Marianne Gold Hoover became a magazine publisher in Durango, Colo., for the freedom to drop everything to go skiing with her son and husband.
“I don’t like to be told no,” she said. No is what can happen if one works for someone else and asks for a snow day.
“I own three businesses. I first started out buying Local Deals Coupon Magazine in 2010, then went to Farmington, N.M., an hour south of us, and started the Farmington Flyer Coupon Magazine from scratch in 2012,” she said. “Three years ago, my husband and I bought Durango Magazine,” a glossy production full of feature stories and promotions “for people who love Durango.”
Her background: Hoover worked at Philmont Scout Ranch in New Mexico, as a ranger at Denali National Park and Preserve in Alaska and Rocky Mountain National Park in Colorado, as an outback wilderness guide in Alaska, a counselor for at-risk youth in Leadville, Colo., and as a ski instructor at Copper Mountain and Keystone, Colo.
What made her think she could go into publishing? She said that comes from being the daughter of Warren attorney and Boy Scouts of America leader Ned Gold.
“Dad taught me to go forward and push. He taught me to never give up,” Hoover said. “I don’t know if it was even an option to fail.”
Ned Gold was born and raised in Santa Fe, N.M. He married Warren resident Carolyn Van Huffel and they settled in Trumbull County to raise a family.
Marianne attended Garfield Elementary School, enrolled in St. Mary’s School for sixth, seventh and eighth grades, moved up to John F. Kennedy High School her freshmen year, then switched to Howland High School, from where she graduated in 1994.
Her list of school activities is slim: “Nothing,” she said. “I’m not kidding. I wasn’t involved.”
Her passion was skiing.
“I’ve been skiing since I was 3 years old. I went skiing every weekend with my family at Peek’n Peak (Resort in Clymer, N.Y.) and I was on the race team,” Hoover said.
“I remember writing an essay back in third grade about what you wanted to do when you grow up. I wanted to be a ski instructor in Vail, Colo., in the winter and an archaeologist in the summer.”
The archaeologist thing never happened, but the Keystone ski resort is owned by Vail, she said.
“We always would come back West,” Hoover said.
Her dad was heavily involved with Philmont Scout Ranch for the Boy Scouts. The ranch spans 214 square miles of New Mexico wilderness and offers backpacking treks, horseback cavalcades and training and service programs. Hoover worked there in 1994 and 1995.
“My love and my passion of the snow and the mountains — my dad created that for me to go West,” she said. “Once you explore the mountains, it stays in your blood.”
Hoover holds a master’s degree from the University of Toledo in resource management.
“I moved out here (to Colorado) in 1999 and 2000. I was a ski instructor at Copper Mountain. “It was fun. I taught kids mostly. It encouraged me to enjoy the moment.”
She met Corbet Hoover on the Salt Lake City slopes when they both were volunteers on the downhill course for the 2002 Winter Olympic Games.
“He was living in Salt Lake City at the time. I owned a house in Frisco, Colo. For almost two years, we had a long-distance relationship between the two,” Hoover said. “In 2004, my husband proposed in Moab, Utah. We moved to Durango in 2008. We have 2 1/2 acres out in the mountains. … I have a little piece of heaven.”
Durango is a city of about 20,000 people in southwestern Colorado, just south of the San Juan National Forest. It was built in the 1880s as a picturesque railroad town about 6,500 feet above sea level. The Purgatory Resort in Durango ranked No. 10 in the Conde Nast Readers’ Choice Awards for “Best Ski Resort in the U.S. and Canada.”
Marianne and Corbet have one son, Bridger, 12, a Boy Scout and a skier. “He’s on the Purgatory race team in Durango and he loves it,” she said.
It was because of family that Hoover said she went into business for herself.
“I like having my independence, and owning your own business definitely grants you your own independence. It’s fun. I’m passionate about where I live. It (the magazine) lets the world know that Durango is one of greatest places on Earth,” Hoover said.
The current issue includes such features as “Dog Sledding is Still an Adventure at the Durango Dog Ranch,” “A Weekend in Durango: The Art of Slowing Down” and “Durango Kids: Mountain Studies Institute,” as well as featured spas, art galleries, baristas and dream homes.
“(The magazine has) been around since 1986. We were lucky enough to be able to buy it three years ago,” she said. “We’ve taken it to the next level.”
It publishes twice per year and is mailed to subscribers and distributed at the Chamber of Commerce, visitor centers, airports, resorts and hotels in the Durango area.
Local Deals Coupon Magazine and Farmington Flyer Coupon Magazine each are sent to homes six times a year with list of events and coupons for everything from food to resorts to decks to tractors.
Hoover admits that at times, she wanted to quit the long drives involved for the Farmington magazine until she’d get home and Bridger would say, “Hey, Mommy, let’s play.”
“I can spend time with my son anytime I want to,” she said. “I didn’t want to have a 9-to-5 job. Owning your own business gives you the independence to explore what you want to do in life.
“It definitely is a lot of blood, sweat and tears, but I know exactly where I’m at and what I don’t want to do.”
Hoover hasn’t forgotten her roots.
“I get back to Warren once or twice a year. Warren is always going to be home. It was a nice place to grow up . You’re in the middle of Pittsburgh and Cleveland. You get the lake. The only thing is you don’t get the sun. That’s how we ended up in Colorado.”
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