Home Savings Bank announces new brand
YOUNGSTOWN — Home Savings Bank and First Federal Bank of the Midwest in Defiance have a new logo and branding for when they begin to operate as Premier Bank.
The 78 branches will begin adopting the Premier Bank name and branding platform this month and complete the transition with full system integration from their merger by mid-July.
The Premier Bank wordmark includes a “P” monogram that resembles a map location pin and emphasizes connectedness with people and our local communities, according to a release from both banks.
“The Premier Bank name and brand tells the story of two financial institutions coming together and most importantly the people who make the bank what it is,” stated Gary M. Small, president of First Federal Bank and Home Savings Bank.
Customers will begin to see the launch of the Premier Bank name and brand in traditional media, digital and social media platforms this month.
The rebranded bank website will be introduced at www.yourpremier bank.com along with an updated mobile app for First Federal Bank customers on June 19. Home Savings Bank customers will begin utilizing these digital channels after systems are integrated.
As part of the rebranding effort, First Defiance Financial Corp., holding company for First Federal Bank and First Insurance Group, will become Premier Financial Corp. on or about June 19. The company’s investor relations website will be accessible at www.premierfincorp.com and the company’s stock will continue to be traded on Nasdaq under the new ticker symbol “PFC.”
The merger worth approximately $473 million won regulatory approval in January. The new company is projected to have assets of about $6 billion and operations throughout Ohio, Michigan, Indiana, Pennsylvania and West Virginia.