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Intimacy firm boosts sales

CINCINNATI – An Ohio-based company selling products promoted for better sex lives is getting bigger again.

Cincinnati’s Pure Romance says it acquired a similar company in a deal expected to increase revenues by nearly 20 percent, expand geographical reach and add thousands of consultants to its direct-sales force.

The privately held company says its 2015 revenues totaled $150 million, continuing steady growth for its sales of sex toys, lingerie, massage oils and other bedroom items. The company says acquiring Las Vegas-based Passion Parties adds Canadian markets.

Pure Romance says millions of women each year attend its in-home parties across the United States and in Australia, South Africa and Canada.

The company last year acquired Slumber Parties. Started in a suburban Cincinnati basement two decades ago, Pure Romance’s 2000 sales were $1 million.