It was in the mid '80s when an elderly lady with a husky voice by the name of Clara Peller created one of the most successful ad campaigns ever as she stepped up to a fast food burger joint while examining the content of the burger and proclaimed "Where's the beef?" It was part of a new campaign for Wendy's and owner-operator Dave Thomas.
Ms. Peller, although passed away now, is badly needed to return, as the burger wars are a mess.
The reason I am saying that is that truly the fast food beef is disappearing before our very eyes. Sure, there are nice photos meant to deceive, but when your burger arrives at a hefty price, you have to search to find the wafer-thin burger hidden amongst the lettuce, pickle, onion and tomato and maybe some sauce of some sort. But the prices keep rising. A $6 or $7 hamburger is really too much for what you are getting.
Oh, I have just been reminded that price includes a meal deal of fries and a drink. Big deal! There is still little meat, regardless of fries and a soda.
Now they are adding bacon and cheese to about everything you eat through fast food, which naturally elevates the price. I even know that too much bacon and cheese is not good for you. But it is your choice.
Now I am very bad in admitting this, but nutrition is out of the question for me when ordering a tasty, juicy burger.
You see, I want a genuine burger that is plump and filling. I don't really care about the amount of fat, calories, carbs and sodium within, as long as I don't do this every day.
The big fast food chains (and you know who they are) are constantly running ads about their new types of burgers with photos that depict at least a four pounder, and the photo looks good, but the product is nowhere near the ad or photo.
We all can remember the early days of fast food when a burger was 15 cents to 25 cents. I hate to say this, but they even tasted better then. We cannot expect to be served burgers at those prices in this day and age, but really close to $8 for a meal with fries and a drink at a fast food restaurant. C'mon!
If you really want a good burger, you have to go to a tavern or restaurant where burgers are their specialty. There are many of these types of places within our Valley. Then, you have to pay $9-$10 to get that old-time taste with a mountain of fries. Drinks will be extra of course.
New indications of our economy say that we are somewhat picking up from our recent recession and employment problems. Could it be that even fast food has come up with new menus with a raise in price naturally to go along with an upturn in our economy?
To wash down our incomplete burger, there are several new type drinks that are available that again according to the pictures make you want one right now. We can easily be fooled by many things when hunger strikes, as we enter the doors of paradise at fast food - everything looks good. The aroma is good, the servers are even friendly and polite. I just wish that you could get more beef for the money!
We need a Clara Peller right now in the form of a commercial to evaluate not only burgers, but fries that seem to be in little pieces instead of long and tasty ones. And drinks that sometimes taste watered down. Of course, if society is satisfied with the present fast food menus and beef content in their burgers, all I can say is "Where's the Beef?"