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Cruze star of Obama ad

May 20, 2012
Ron Selak Jr. (rselak@tribtoday.com) , Tribune Chronicle | TribToday.com

There are no small parts ...

Appropriate, since the Chevrolet Cruze gets a notable mention in one of President Barack Obama's newest campaign advertisements.

In part of the ad, titled ''Succeed,'' the president is shown talking with people who appear to be autoworkers inside what looks to be a car factory meeting room.

And there front and center is a woman wearing a Cruze T-shirt. It's on the air for only a couple seconds, but it's impossible to miss.

It reads, in bright, bold yellow letters over the blue shirt, ''CRUZE The USA In Your Chevrolet.''

The Cruze, one of the most popular compact cars in the U.S., is built right here in Lordstown.

The footage was shot at the Lordstown plant when the president visited in 2009, said Dave Green, president of United Auto Workers Local 1714 of the Lordstown West Metal Center. It was Obama's first visit to the Mahoning Valley as president.

Meeting with the president were members of 1714, UAW 1112 and management at the request of the president, said Glenn Johnson, president of Local 1112 at the Lordstown East assembly plant.

Johnson said it was ''quite an honor'' for the cross section of workers at the plant to have the ''one on one, informal, frank conversation'' with the president.

Green said the Chevrolet Cobalt was still being built at the time, people were returning to work and things were moving forward with the Cruze.

The ad is airing here and in Florida, Iowa, Virginia and Colorado, critical swing states in the 2012 presidential election.

''That was really cool to see some of our people on there like that,'' Green said.

It begins with a casual Barack Obama - he's not wearing a tie - saying, ''The decision to intervene in the auto industry was not popular, but I was convinced it was the right thing to do,'' and continues to show the president talking with people in the Lordstown meeting room, in a diner, at the kitchen table and what appears to be a farm and then vehicles being produced on the line.

The president continues, ''Because it wasn't just the million jobs that were at stake, it was also part of what built our middle class, creating products stamped with those words, 'Made in America.'''

A news release announcing the television ad says it ''highlights how the resurgence of the American auto industry has helped restore economic security to middle class families across the state.''

The resurgence of the automobile industry in the U.S. and the president's decision to rescue it from what would have been sure doom without the government bailout has been stressed by the president's campaign here in the Buckeye State.

So it's no coincidence that the American-made, Lordstown-made Chevrolet Cruze is mentioned so prominently in a campaign ad here in the battleground state of Ohio.

 
 

 

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