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Spring break could be a boon for local economy

By JOHN GOODALL / Tribune Chronicle
POSTED: March 23, 2008

WARREN — The Regional Chamber doesn’t compile data on the impact that spring break for school children has on the local economy.

But Walter Good, interim executive director of economic development for the chamber, has little doubt that it’s significant.

‘‘My belief is that, based on the levels of disposable income that the ‘Hannah Montana’ generation has through their parents, that they are spending a lot of money when they are not in school,’’ Good said.

He referred to ‘‘tweens,’’ a marketing term for children roughly 8 through 12 years of age who are evolving into consumers.

‘‘Tweens’’ tend to be found in large numbers at places like the mall, fast food restaurants, movie theaters, book stores, coffee shops and specialty clothing outlets when they are not in classes, Good said.

Ken Kollar, general manager of the Eastwood Mall, confirmed that the period around spring break and Easter is important to retailers and entertainment businesses.

‘‘Yes, we absolutely see an upward trend,’’ the manager said of young people who come to the mall during the break. ‘‘In a positive way. We’re actually looking forward to it.’’

He noted that many of the youths shop, eat and enjoy themselves in the company of their parents, who also spend money.

The mall always gets an increase of temporary vendors who set up in the concourses to sell to the influx of youngsters and adults during the break, Kollar noted.

Other enterprises notice the arrival of youths who might be seeking to combat the boredom of suddenly having extra time on their hands.

‘‘Our business picks up a little, but we don’t have any special programs,’’ said Robert Blose, desk clerk at Echo Lanes in Warren.

Champion Rollarena does. It has weekday skates for very young children on Thursday from 11 to 2 p.m. and on Friday for older youths from 11 to 4 p.m., in addition to its usual night program Friday.

What makes setting up special programs difficult is that schools vary in the weeks that they choose their spring breaks, Champion Rollarena owner Keith Brainard said. The business tries to deal with that by distributing coupons to students in the districts that will be off on a particular week, he said.

jgoodall@tribune-chronicle.com
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thomas123
03-23-08 3:51 PM
it's so sad that this is what the economy of trumbull county depends upon...........kids.

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