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Social media is about sharing

March 6, 2014 - Chris Pugh
Social media is about sharing

Want to be a hit on social media?

Then have the things you post on Facebook, Twitter, Instagram, etc., get shared.

Ellen DeGeneres' "selfie" from Sunday's Academy Awards ceremony has already been retweeted more than 3.1 million times on Twitter, a new record.

How did she do it? By providing quality content.

First, she did it on a worldwide broadcast; second, she had an amazing group of people in her photo, including Meryl Streep, Julia Roberts, Brad Pitt, Angelina Jolie, Jared Leto, Bradley Cooper, Jennifer Lawrence, Lupita Nyong'o, Kevin Spacey and Channing Tatum; and third, she had a specific call to action.

When posting to social media, consider your audience.

For example, I have more than 1,300 connections on Facebook. Of these, I know a small percentage care about hockey.

So even though I enjoying watching, following and covering hockey, I rarely share news about hockey on my personal Facebook page.

I like to use my personal Facebook page for family news and other "news you can use" for my connections.

Those tend to be shared more.

The same thing applies for your business and/or nonprofit organization. Post things that apply to your business that your "audience" cares about. Make it relevant and you're more likely to get your news shared and liked.

So when it comes to social media, it's important to share things that are relevant to others.

If not, you could be ignored online. And that's not a good place to be.

What type of things do you share online? What works and doesn't work for you?

Email me at and I'll publish your responses in a future column.

Chris Pugh is a copy editor and blogger for the Tribune Chronicle. You can follow Tech Corner at and

You can also connect with him personally at



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Blog Photos

This image released by Ellen DeGeneres shows actors front row from left, Jared Leto, Jennifer Lawrence, Meryl Streep, Ellen DeGeneres, Bradley Cooper, Peter Nyong’o Jr., and, second row, from left, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong’o and Angelina Jolie as they pose for a "selfie" portrait on a cell phone Sunday during the Oscars at the Dolby Theatre in Los Angeles.