Consumers, farmers share values
ON THE FARM
When I visit with people who don’t farm and hear their questions about today’s agriculture, I find they have much in common with farmers.
Farmers eat most of the same kind of food that nonfarmers eat — food that originated from farms like the one they may operate. They both want that food to be safe and healthy and want to know the food has been produced using accepted and approved farming practices. Knowing that farms use practices that improve the environment is important to both groups.
Consumers want to know how their food is produced and farmers know they need to be able to explain why they do things like the way the feed their dairy cattle or house them in free stall barns. Or why they use genetically modified seeds to grow many of their crops. Given a chance, farmers like to explain why they follow some practices that people think are not safe.
Sometimes farmers want to explain why they do what they do using scientific or research-based facts. That is fine as long as those they are talking to understand and trust that research, but that is not always the case.
All too often when they hear a negative comment or program about today’s farming practices, farmers can get defensive. They may need to slow down and think about who made the comment or put it on a media program and why. Is it someone with a real concern about our food and how it it’s produced? Or is it someone with intent to scare people and make some money by publishing misleading information?
Then through their organizations or by their own contacts, farmers can inform consumers with their own story about why they do what they do. They need to be open and frank about telling their story of how they produce what we eat and do it in a way non-farmers will understand.
We sometimes hear that consumers want “transparency” in knowing how their food is produced. Farmers can best provide that transparency by telling their own story.
The problem is they find it difficult to have access to the same media openings that those who may be negative toward today’s agriculture seem to have. How they farm may not be “spectacular” enough or be considered news worthy by the media, especially TV. Or farmers’ stories may be reported by someone with no real idea about what a farm is like.
Locally, we are fortunate to have newspapers that are cooperative and will publish agricultural information. They provide a useful educational role in our community.
Facebook and other forms of social media are good opportunities for farmers to tell their story. It is not wise to get into an argument with someone on social media about food issues. Some people online are just looking for a chance to get more publicity.
Let’s remember that consumers and farmers share many of the same values. They both want an abundant and safe, healthy food supply. They want a comfortable home and an income that will provide for a good family living. Those who tend to be negative toward today’s agriculture need to consider these things.
Parker is an independent writer for Farm Bureau.