Top car-brand perceptions released
Americans again rank Toyota, Ford, Honda and Chevrolet the best overall brands in the annual Consumer Reports Car-Brand Perception Survey, the magazine announced.
Toyota has a 15-point advantage with its 133-point overall brand perception score over second-ranked Ford with 118 points. Third-place Honda jumped 26 points to 114 points, closing much of Ford’s lead. Chevrolet ended with 94 points. The top six brands finished in the same order as 2012.
Based on data collected from a random, national survey, Consumer Reports Brand Perception scores reflect how consumers perceive each brand in seven categories: quality, safety, value, performance, design / style, technology / innovation, and environmentally friendly / green.
The full report and analysis are available free at ConsumerReports.org beginning today.